The Group of Eight - popularly known as the G8 - is to undergo a rebranding exercise later this year following discussions earlier this month in Saint Petersburg.

The group which consists of Canada, France, Germany, Italy, Japan, Russia, the United Kingdom, and the United States, represents about 65% of the world economy, and therefore has substantial economic, as well as political, clout.

However, many feel that the forum is little more than a talking shop, with critics complaining that the G8 has done little to solve isuses such as global warming which its members have largely caused. Kilted Whilst last year's annual summit at Gleneagles in Scotland resulted in a number of annoucnements relating to Africa and world poverty, critics have remained unimpressed.

The G8 leaders formed an orderly queue at the Russian urinals Urals.

As a result, the politicians have decided to become increasingly vocal about the groups successes, and this aspiration has been the major motivaion behind the proposed rebrand.

Flakey
It's understood that the British Prime Minister, Tony Blair, has been a key proponent of the move, and it's understood that he will take the lead when later this year the G8 becomes the known as the 'GR8'.

Tony Blair: he's grrrrrreat.'

The move is said to have been inspired by Blair's children, and will see the First Lord of the Treasury fronting an advertising campaign dressed as 'Tony the Tiger' and singing: Tasty "We used to be called the G8, but now we're Gr8, I can hear the sound of poverty being irradicated state by state, If you live in Oz, mate, or the Empire State, even ladies with per-son-a-lised number plates. And a bloke in Kuwait, well he knows it's because of the Gr8, Because of the Gr8, because of the Gr8, It's all because of the grrrrrrrrrr8!"

Whether it works or not remains anyone's guess, for now, Mr Damian will be keeping an open mind.

Posted by damian at July 31, 2006 10:49 AM