It’s a move which is guaranteed to outrage the Daily Mail and titillate the Daily Sport, as the popular chemists Boots and Superdrug announce plans to sell sex aids in their high street shops.

The move comes after both firms have recently been hit by large fines under the trade descriptions act. The historic ruling noted that each firm “didn’t sell what it said on the tin” and that “this was misleading to consumers and shareholders alike.”

Don't actually sell Boots, and never have

Retail expert Harry Pink told us “as a result of these massive fines each firm now needs to diversify their income streams in order to get back on an even financial footing”.

For the retailers, sex sells. “Our customers come in here to buy condoms, KJ Jelly and nappies” a spokesman for Boots said, “so sex aids are a logical next step.”

The market however will be competitive, with Ann Summer already have a substantial hold on the sex aid market and other new players coming on stream with every passing week.

This week alone sees multiple entries trying to penetrate this area of business, with Richard Branson unleashing Virgin Sex Toys, as well as the popular beer manufacturer Heineken (reaches the parts other sex toys cannot reach) also releasing their own brand of adult related goods

Not just for puppies

In another related story the toilet paper manufacturer Andrex has launched an aggressive takeover for the condom manufacturer Durex, which could see products from latex loving firm rebranded with the same “soft strong and very very long” moniker as their arse wiping sister firm.

Posted by damian at October 25, 2004 10:18 AM | TrackBack